MAGGI Marks 60 Years in Nigeria, Offers 12 SUVs, ₦60m to Consumers

By allcitynews.ng 

MAGGI, one of Nigeria’s longstanding culinary brands, is celebrating six decades of enriching family meals and shaping the country’s food culture with a major consumer reward campaign offering 12 brand-new SUVs, ₦60 million in cash prizes and thousands of other exciting gifts.

The promotion, tagged MAGGI @ 60 Text and Win, forms part of activities marking the brand’s 60th anniversary in Nigeria and is designed to appreciate millions of consumers who have remained loyal to MAGGI across generations.

Other prizes include deep freezers, triple-door refrigerators, cookers, ovens, microwaves, fans, airtime and additional cash rewards.

Speaking at the anniversary press conference in Lagos, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, said the milestone represents more than six decades of business operations, describing it as a testament to the trust and enduring relationship the brand has built with Nigerian families.

According to him, MAGGI’s journey reflects generations of consumers who have made the brand part of their everyday cooking, alongside investments in local manufacturing, partnerships and value-chain development that have contributed to economic opportunities across the country.

He reaffirmed Nestlé Nigeria’s commitment to maintaining product quality, responding to changing consumer needs and sustaining its contribution to the nation’s development.

Over the years, Nestlé’s investment in local manufacturing has strengthened MAGGI’s value chain, supporting farmers, suppliers, transporters, distributors and retailers involved in the production and distribution of its products nationwide.

Also speaking, Category Business Manager for Culinary at Nestlé Nigeria, Funmi Osineye, said the anniversary celebrations were designed to put consumers and business partners at the centre of the brand’s remarkable journey.

She explained that the MAGGI @ 60 promotion would create opportunities for Nigerians to become millionaires and win valuable household items while celebrating the brand’s six decades in the country.

Osineye said 12 lucky consumers would each win a brand-new SUV, while 60 winners would receive ₦1 million each. Thousands of other prizes would also be distributed throughout the promotional period.

To participate, consumers aged 18 and above are required to purchase promotional packs of MAGGI Star, MAGGI Star Double Cube or MAGGI Chicken Flavour, locate the unique code inside the pack and dial 80113# or scan the QR code on the packaging to follow the entry instructions.

The promotion runs from November 1 to December 31, 2026, with winners emerging through weekly draws.

Beyond rewarding consumers, MAGGI will also recognise 15 leading distributors with an all-expenses-paid trip to Cairo, Egypt, in appreciation of their longstanding partnership and contributions to the brand’s growth in Nigeria.

As part of the anniversary programme, the company will unveil a commemorative documentary showcasing MAGGI’s 60-year journey through the experiences of consumers, farmers, distributors, creators and other stakeholders who have contributed to its success.

The documentary will also feature insights from the brand’s first Marketing Manager, offering a historical perspective on its evolution and enduring relevance in Nigerian households.

As MAGGI celebrates this significant milestone, the brand says its focus remains on strengthening its connection with consumers, supporting local value-chain development and continuing to be part of the meals, memories and traditions that bring Nigerian families together.

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