BJAN sets to host 2025 Conference on AI and Marketing Workflow: Opportunities and Challenges, November 28

 









Brand Journalists Association of Nigeria (BJAN) is set to host its annual conference on November 28th at the Oriental Hotel, Victoria Island, Lagos.


The conference which will focus on “Artificial Intelligence (AI) and Marketing Workflow: Opportunities and Challenges” aims to facilitate engagement among stakeholders in the brands, Integrated Marketing Communications (IMC), and related sectors.


According to BJAN Chairman, Mr. Daniel Obi, the conference will feature guest speakers, including Cherry Eromosele, Executive Vice President of Group Marketing & Corporate Communications at Interswitch Group, and Folajimi Daodu, CEO of Vault Hills.


Additionally, Lekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), will discuss “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities.”


A panel session featuring AI experts will also dissect this topic.


The conference has become crucial as AI is transforming industries, sparking both excitement and concern.


Chaired by Mr. Udeme Ufot, Group Chief Executive Officer of SO&U, the event will gather stakeholders, business leaders, consumers, and journalists to explore AI’s benefits in marketing and create a balance in the face of this new trend.


Attending the conference is deemed necessary for industry operators, as it will provide opportunities to learn practical insights, build capacity, address ethical issues related to AI, and offer networking opportunities.


With AI shaping industries and economies, this conference is a platform for professionals to stay ahead and navigate the rapidly evolving landscape.


    

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