Nestlé storms Nigerian markets with Nestlé For Good' Campaign, to boost nutritional value

By allcitynews.ng 

With genuine intention to win war against malnutrition and all its side effects, through creating shared value, and equip futuremakers at all ages, Nestlé has finally stormed Nigerian markets with Nestlé For Good' campaign.

Reiterating the commitment of Nestlé towards continuous production of life-boosting food that would build lives of all ages but with special focus on children, young adults, nursing mothers and pregnant women, Nestlé apart from production of  food intends pruning manutrition.

With aim of bridging the gap between junk foods especially when millions of Nigerians are facing worsening 

economic hardship, rising living 

costs, and policies that have 

deepened inequality, Nestlé is determined to curb food production that would add more value to both adults and children.

Through targeted interventions anchored on innovation, skills development and enterprise 

support Nestlé is continually shifting the narrative of healthcare through its products.

The event which pulled diverse stakeholders across all sectors coupled with business owners that have been enriched by the Nestlé, came out with unanimous decision of inclusion of both private and  public sectors, to  build entrepreneurship through combination of technology-driven 

projects that would fast track actualisation of nutritious food that would enhance quality of life through food.

In his welcome address, the  Managing Director and Chief Executive Officer, Wassim Elhusseini, reaffirmed its commitment to improving nutrition, empowering communities, and promoting environmental sustainability with the launch of its “Nestlé for Good” campaign. 

The initiative, said the Nestlé helmsman, is meant to showcase how the company translates its Creating Shared Value (CSV) philosophy into practical action that impacts lives across Nigeria.

Reiterating his word at the Lagos launch recently, Elhusseini, emphasised that companies operating at scale must be accountable not just for their products but for their broader societal impact.

“When a company reaches millions of people every day, it must hold itself to a higher standard. It must be accountable for its impact on communities and the environment. At Nestlé, this responsibility is guided by our Creating Shared Value principle, a recognition that our business can only succeed in the long term if communities around us also succeed. Economic performance and social progress are not competing priorities; they are interconnected.”

Elhusseini described the “Nestlé for Good” campaign as a platform to highlight the company’s contributions across three pillars: nutrition, community development, and environmental sustainability.

“As we look ahead, our focus remains to unlock the power of food to enhance quality of life while contributing to a healthier future for individuals and families across Nigeria,” he said.

On her part, the Corporate Communications and Public Affairs Manager, Mrs. Victoria Uwadoka, said the campaign represents only a fraction of Nestlé’s ongoing initiatives.

“The Nestlé for Good, goes beyond production of food or fighting food insecurity but a tactically step meant for nutrition, because in Nestlé we believe in good food, good life. We have an important role to play in providing adequate nutrition for families across Nigeria.

“Nestlé is focusing on building thriving communities from access to clean water to improving teaching and learning facilities and household incomes.”

Uwadoka also stressed the critical role of collaboration, including partnerships with government, NGOs, and the media. “Progress is only possible when stakeholders work together. The media are a bridge between Nestlé and the public. By telling these stories, we ensure that our impact reaches those who need it most,” she said.

Highlighting Nestlé’s efforts on the ground, the Nutrition Society of Nigeria, represented by Mrs. Amaka Nwaora, lauded the company’s contribution to national nutrition and development.

Also, some of those that have benefited from  the  company’s operations in recent time, like an Ikorodu based trader, Madam Titilayo, she have been experiencing increased growth on daily basis in her business based on participation in the skill acquisition, organised by Nestlé.

She believes more people would experience transformed lives by empowerment if other firms could embark on the same skills development for people.

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