Maggi has officially launched the second season of its annual series, Tales of Ramadan

  

By allcitynews.ng 

Maggi has officially launched the second season of its annual series, Tales of Ramadan, in Lagos, to commemorate the Islamic holy month and expand its engagement through storytelling, consumer promotions, and nationwide activations.

Tales of Ramadan, season 2, was shown to a select audience, which included social media influencers, staff and management of Nestlé, the cast and crew of the production, and others.

According to Maggi, Tales of Ramadan is a collection of stories that are filled with the ups and downs of family and friendship, set around Ramadan and Maggi meals.

Speaking at the premiere, the Category Development Manager, Maggi Star, Adebayo Olowolade, described the project as a bold step for the brand.

“You are truly privileged to be among a select few witnessing a revolutionary idea for a food brand to curate a notable style of movie.

Ramadan has always been at the heart of our consumers and business. To our Muslim people, we understand how significant this period is to you,” he said.

Olowolade noted that Maggi has consistently supported families during Ramadan by making cooking easier, more nutritious, and more delicious throughout the fasting period.

“Every year, we share tips for more nourishing, healthy meals to help sustain you. We have worked with Dr Jamila and other Northern influencers to curate recipes that are relevant and very nutritious for families,” he added.

The category manager explained that the new series builds on the success of the brand’s previous Ramadan Diaries initiative: “Last year, we decided to elevate the experience even further.” We transformed our engagement into something more immersive, relevant, educative, emotional, and ultimately delicious, focusing on family, friendship, forgiveness, and food.”

For Season 2, Olowolade said the brand is taking a more holistic approach beyond the film itself.

He explained, “We are not only premiering Tales of Ramadan 2, but we are also rolling out exciting offers for our consumers.” These include an extra-value offer of six additional cubes in selected sachets, modern trade promotions where shoppers can receive branded gifts, pop-up activations at mosques and tertiary institutions with plans to sample over 100,000 consumers, and community give-back initiatives in collaboration with influencers.

“At Maggi, we do not just create meals; we create experiences. We celebrate culture, we honour faith, we strengthen families, and we bring people together through the power of food.”

Also speaking at the event, the Category Manager – Culinary, Maggi, Funmi Osineye, described the production quality as cinema-worthy.

“I would like to say a special thank you to the cast and crew. You guys did an amazing job. It looks like the kind of thing you would go to watch in a cinema,” he said.

Addressing questions about theatrical release, she clarified that the series would instead enjoy wide broadcast and digital distribution: “We are not in the cinema, but we are on all our social media platforms on Maggi Nigeria, and we are also live on major TV stations for the next 30 days.”

Osineye emphasised that the content was created with faith sensitivity in mind.

“The reason we did this premiere is to show our audience, especially the Muslim faithful, that this is something you can watch. It is not adverse to your faith. It is about community sharing, family coming together, and our shared faith during Ramadan.”

She encouraged families to watch and share the series throughout the season, saying, “I would like to encourage you to tell family and friends to please watch and be part of it.”

With the unveiling of Season 2, Maggi reinforces its commitment to culturally relevant storytelling and consumer engagement during Ramadan.

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