Main reason why AI became main focus in Brand Journalists Association of Nigeria 2025 workshop-stakeholders

 

Tomi Ogunlesi, Divisional Head, Brands, Communications, Content & CSR, representing Cherry Eromosele, Executive Vice President/Group Head, Marketing & Corporate Communications at Interswitch; Bethel Obioma, Head Corporate Communications, Sahara Group; Udeme Ufot, GMD, SO&U and Daniel Obi, BJAN Chairman,  at the BJAN 2025 workshop in Lagos.

By allcitynews.ng 

That Brand Journalists Association of Nigeria (BJAN) workshop has come and gone may no longer be fresh news to captains of Industry.

The news now is that although the event has come and gone, but the take home lessons from that event has and will continue to ring bell in the memories of everyone based on the subject of discussion which tend to define a new way of building job security and the economy through the Artificial Intelligence.

And that Artificial Intelligence (AI) is  already becoming a new development in all areas. Thus, in apparent bid to sustain jobs and improve standards of living for all, irrespective of which field they find  themselves, Brand Journalists Association of Nigeria (BJAN) engaged  technocrats to through more lights in the emergence and to give assurance that AI not meant to take over the jobs of human beings but rather it will open more doors for workers.

Likewise, the role of media in fast tracking of this new development was  declared by the stakeholders, during the  event.

Identifying journalists as key to brand visibility, the marketing experts pointed out that  ethical AI use will determine the  achievements of 

Llikewise, the marketing communications helmsmen commended BJAN for enhancing the industry’s respect and growth. 

The captains of Industry during the conference, which had  the theme:- “Artificial Intelligence (AI) and the Future of Marketing Workflow: Distruption or Opportunity," beamed their torchlights on journalists and reminded them that as key to unlocking the door of enlightenment and industrialisation, they must view the arrival of AI as something  they should adopt in order to stay afloat in the media industry.

On his part, Group CEO of SO&U, Udeme Ufot, noted that the industry’s current stature is a direct result of media coverage.

According to Ufot, “The fact that marketing and advertising are now so well recognised and respected is because of the work that journalists have done.”

Likewise, the Director of the Registration Directorate at ARCON, Dr. Susan Ngozi Agbo, admitted  that journalists are critical stakeholders in marketing ad advertising industry.

According to Ngozi, “The value journalists bring to the table cannot be overstated. The work you do within the entire marketing ecosystem cannot be overemphasised. Brands are visible because of the journalists and the attention you give to those brands.”

Similarly, Head of Corporate Communications at Sahara Group, Bethel Obioma, also reiterated the roles of journalists in the industry.

Obioma pointedly counselling journalists to leverage on AI, added, "the importance of understanding AI deeply enough to use it ethically and strategically, is for professionals to leverage AI effectively while maintaining a human edge."

Earlier in his welcome address, the Chairman of  BJAN, Daniel Obi, noted that AI is transforming how the industry creates, communicates, plans, measures, and engages. 

According to Obi, "professionals, including journalists and regulators, must understand this technology deeply enough to use it ethically, strategically, and intelligently”.

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