Real reason why Nestlé Pure Life stormed Nigerian markets with Clear Cap bottles

 

By allcitynews.blog 

As part of efforts to prune plastic pollution and boost recycling, Nestlé Nigeria has introduced new clear caps across its Pure Life bottled water range to boost recyclability. 

The clear caps, first introduced with the launch of the 33cl Nestlé Pure Life bottles, now feature on all bottle sizes, excluding Nestlé Pure Life Protect.

By eliminating the traditional blue colour pigmentation, the clear cap makes it easier for recyclers to identify, sort, and repurpose the material, helping to reduce plastic waste and promote a circular economy. This change reinforces Nestlé Nigeria’s long-term commitment to more sustainable packaging solutions.

Speaking on the brand’s decision to introduce the clear cap, Business Executive Officer, Nestlé Waters, Olutayo Olatunji pointed out that, “At Nestlé Pure Life, caring for our consumers and for the planet in every possible way has always been at the heart of what we do. We remain passionate about delivering safe, quality water; we’re equally committed to protecting our planet.  

According to Olutayo, "the clear cap isn’t just a design update; it is a reflection of our deeper commitment to sustainability. From being the first and the only water brand to introduce 50% rPET in our bottles, which cuts virgin plastic use by half, to now eliminating colored bottle caps, every step we take is intentional, aimed at creating a 360-hydration experience that prioritises both people and the planet.”

Corporate Communications, Public Affairs and Sustainability Lead, Nestlé Nigeria, Victoria Uwadoka said,

"As conversations around plastic pollution and environmental responsibility continue to grow, packaging innovation has become a powerful driver of positive change for forward-thinking companies.

Uwadoka reiterating the company’s commitment to this shift, said, “At Nestlé, sustainability is not a buzzword; it is a responsibility. Introducing the clear cap represents a meaningful shift in how we design with purpose. Across our brand categories, we are thinking beyond function to impact, creating packaging that works for consumers, supports our recycling partners, and protects the planet.”

This development contributes to Nestlé’s global ambition to make 100 per cent of its packaging recyclable or reusable by 2025. Locally, it reflects the company’s ongoing efforts to enable a more sustainable hydration experience in Nigeria, one that meets evolving consumer needs while preserving natural resources for future generations.

About Nestlé Nigeria

Nestlé Nigeria is a leading food and beverage company dedicated to unlocking the power of food to enhance the quality of life for everyone today and for future generations. With a diverse range of products, including popular brands such as NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI, and NESCAFÉ, Nestlé Nigeria is committed to providing nutritious and delicious food and beverages to consumers across Nigeria.

 

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